I’m Adam Salisbury, an artist and tattooist from Blackpool. Art has completely changed my life. I left art college, lost my way for around five years and hardly painted at all, before painting my son’s bedroom in 2015. That reignited everything, and since then I’ve dedicated my life to creating artwork that tells stories and makes people feel something.

Today I split my time between tattooing, large-scale murals and mixed-media paintings of people who inspire millions.

A huge part of my work is giving back. I’ve painted around 30 walls across hospitals and healthcare settings, creating calming environments for children, cancer patients and mental health wards. I want my artwork to leave a positive impact wherever it goes.

Social media has become a massive part of the journey. Millions of people have watched my videos, but the content isn’t just about art. It’s about stories, kindness, emotion and showing what’s possible.

One of the biggest parts of that journey is Theo. Through our videos together we’ve helped change people’s perceptions of Down syndrome, and every day I receive messages from people saying we’ve inspired them, educated them or simply made them smile. That’s something I’m incredibly proud of and want reflected in the brand.

Going forward, there are four major paintings that I believe can take everything to another level:

• Jake Paul
• Chris Gayle
• Lando Norris
• Lewis Hamilton

The Chris Gayle painting is particularly exciting because we’ll be launching worldwide prints, with part of the proceeds supporting his charity foundation. The goal is to build a global audience through print sales.

The Jake Paul project is another huge opportunity, working around his W brand and documenting the entire creative process.

I am super excited to see what the future has in store.